Century Business Media Ltd

·

₹74.00 Issue Price

2026-09-11 – 2026-09-16

www.centurymedia.in Bookbuilding IPO · BSE SME

Open Date

2026-09-11

Close Date

2026-09-16

Listing Date

2026-09-21

Allotment Date

2026-09-17

Current Price

₹74.00

High / Low

₹— / ₹—

ROCE

30.06 %

ROE

36.44 %

Face Value

₹10

About

Incorporated in September 1999 as Century Business Private Limited, The Company primarily operates across the Airport Out-of-Home (AOOH) and Railway Out-of-Home (ROOH) segments, providing advertising spaces within a…

Incorporated in September 1999 as Century Business Private Limited, The Company primarily operates across the Airport Out-of-Home (AOOH) and Railway Out-of-Home (ROOH) segments, providing advertising spaces within and outside airport terminal buildings and through digital and static hoardings across railway stations and railway land. It has also expanded into Metro Out-of-Home (MOOH) advertising, including Platform Screen Door (PSD) advertising, and in-shop branding. Its traditional city media portfolio includes hoardings, billboards, unipoles, multipoles, pole kiosks, wall wraps, wall paintings, lollipops, gantries and other outdoor media assets.The Company's operations have expanded progressively since entering the media and advertising sector in 2011. It commenced outdoor media operations in Bihar and Jharkhand, entered airport advertising in 2013, expanded into West Bengal and the North Eastern region in 2016, commenced railway station advertising in 2018 and entered metro transit advertising in 2024. The Company holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga and Jorhat airports, non-exclusive rights at Dimapur and Lilabari airports, and marketing rights at Gaya, Agartala and Silchar airports. In the railway segment, it holds exclusive advertising rights outside station campuses under the East Central Railway zone covering 714 railway stations. It also holds Platform Screen Door advertising rights at Howrah and Esplanade metro stations.The Company has an operational presence across Bihar, Jharkhand, West Bengal and the North Eastern states, while providing OOH advertising services across India through a combination of exclusive and non-exclusive media rights. Its customers include corporate and non-corporate organisations, government departments, public sector undertakings, advertising agencies, media buying firms and marketing consultancies across sectors such as banking and financial services, insurance, education, healthcare, FMCG, jewellery, oil and gas, power and energy, steel, mining and infrastructure. The Company also procures temporary advertising assets from third-party hoarding owners based on specific campaign requirements.As of July 31, 2026, the Company had 58 employees, including Directors and Key Managerial Personnel.Competitive StrengthsEstablished presence across multiple OOH advertising formats.Strong execution capabilities and focus on customer satisfaction.Expanding presence across airport, railway and metro advertising segments.Diversified revenue base across multiple clients, locations and geographiesEstablished client relationships supporting repeat business and customer retention.Experience of Promoters and senior management in the outdoor media advertising industry.Access to strategic advertising rights across airports, railway stations, metro systems and city media.

📍 107 Emarat Firdaus Exhibition Road Patna, Bihar, 800001

📞 0612- 232067276

✉️ info@centurymedia.in

Analysis

Pros

ROE of 36.44% indicates good return on equity.
ROCE of 30.06% shows efficient capital usage.
PAT margin of 11.96%.

Cons

Detailed analysis available after listing.

Pros and cons are machine generated. Please exercise caution and do your own analysis.

Subscription Status

Consolidated figures

7.87× overall

Metric	QIB	NII (HNI)	Retail	Total
Subscription	15.76×	6.53×	3.96×	7.87×
Shares	4,38,400	3,31,200	7,71,200	15,40,800
Bids	69,08,800	21,61,600	30,56,000	1,21,26,400

▼ Category-wise Detailed Breakdown

Category	Subscription	Offered	Bid Shares	Amt (₹ Cr)
QIB	15.76×	4,38,400	69,08,800	₹51.13
NII (HNI)	6.53×	3,31,200	21,61,600	₹16.00
Retail	3.96×	7,71,200	30,56,000	₹22.61
Market Maker	1.00×	1,16,800	1,16,800	₹0.86
Total	7.87×	15,40,800	1,21,26,400	₹90.60 Cr

Applications: - Total Bid Amount: ₹90.60 Cr

Profit & Loss

Figures in ₹ Crores / Amount in ₹ Crore

Metric	31 Mar 2026	31 Mar 2025	31 Mar 2024
Revenue	46.76	36.91	32.27
EBITDA	8.58	7.18	5.58
Profit After Tax	5.56	4.70	3.68
Net Worth	18.02	12.47	7.76
Total Assets	31.28	22.37	21.24
Reserves	11.57	6.02	6.95
Borrowings	7.96	5.50	8.10

Sales Growth
3 Years:	-31%
Latest:	32.27 Cr

Profit Growth
3 Years:	-33.8%
Latest PAT:	3.68 Cr

Return on Equity
ROE:	36.44%
ROCE:	30.06%

Key Financial Ratios

Profitability

ROE 36.44%

ROCE 30.06%

RONW 30.83%

PAT Margin 11.96%

EBITDA Margin 18.47%

Valuation

Pre EPS 8.61

Post EPS 6.34

Pre P/E 8.59×

Post P/E 11.67×

P/BV 2.65×

Leverage & Growth

Debt / Equity 0.44×

Sales Growth (3yr) -31%

Profit Growth (3yr) -33.8%

Latest Revenue 32.27 Cr

Latest PAT 3.68 Cr

Objects of the Issue

1 Funding Capital Expenditure towards Purchase of Media Assets ₹4.21 Cr

2 Payment of Security Deposit for advertising rights at Patna Airpor ₹3.77 Cr

3 Repayment of certain borrowing availed by the Company ₹1.45 Cr

4 To meet Working Capital requirements ₹3.25 Cr

5 General Corporate Purpose

IPO Schedule & Important Dates

IPO Open

2026-09-11

Done ✓

IPO Close

2026-09-16

Today ←

Allotment

2026-09-17

Upcoming

Refund

2026-09-18

Upcoming

Demat Credit

2026-09-18

Upcoming

Listing

2026-09-21

Upcoming

Lot Size & Investment Details

RETAIL MIN

₹118,400

1 lot · 1600 shares

RETAIL MAX

₹236,800

2 lots · 3,200 shares

HNI MIN

₹355,200

3 lots

Category	Lots	Shares	Amount (₹)
Retail (Min)	1600	1,600	₹118,400
Retail (Max)	2	3,200	₹236,800
HNI (Min)	3	4,800	₹355,200

Pre-Issue Holding: 64,49,280 shares Post-Issue Holding: 87,61,280 shares

Lead Managers & Market Makers

Book Running Lead Managers

Hem Securities Ltd

Market Makers

Hem Finlease Pvt.Ltd.

Allotment Status

Allotment Date: 2026-09-17

Registrar: Kfin Technologies Ltd

Check Allotment

040-79615565

ssl.ipo@kfintech.com

https://ipostatus.kfintech.com/